7 Benefits of Mobile App Development for Businesses

According to some estimates, the mobile app industry has the capacity of growing by as much as $100 billion by 2020. Mobile apps have become a necessity for every business, be it a startup or an established business. The importance of mobile app development in business is very palpable. Mobile applications have changed the way we do business.

These apps have made it easier for customers to get business information with the speed of light and at the same time remain connected and up to date with their favorite brand. As a business owner, you can't afford to ignore its benefits. Below are some of the ways mobile app development by app developers is beneficial for businesses.

1. Strengthen customer engagement

With your mobile app, you can install and send push and in-app notifications to as many customers as possible. This is one of the most important benefits of mobile apps to businesses. It helps in creating a direct marketing channel between businesses and their customers.

Besides, allowing for direct and effective communication. If your notifications carry important and relevant information, then customers will get attached and become loyal to your brand and will opt for your offerings whenever they are in need of it.

2. Increase accessibility

It allows businesses to be able to send notification about what's new or what has changed in their services or their products. Businesses may also establish strong relationships by offering special discounts for old customers all within the mobile app.

Another important benefit of mobile apps is that it improves business accessibility. It equally allows businesses to be able to build a strong relationship with customers which would allow the development of a genuine customer base and strong loyalty.

3. Provide value for customers

Mobile apps make it possible for you to digitalize any loyalty program that you may be offering your customers. The result of this will be greater downloads and more return customers. Rather than employing the old-collection card, you can make it possible for your customers to receive their rewards via the mobile app.

4. Transforming the retail experience

Mobile application helps in transforming the retail experience, enabling retailers to remain ahead of customer expectation through the delivery of unique customer experience. This helps to reduce the overhead cost associated with the typical brick and mortar establishment. Moreover, mobile app help to drive a digital process and model which would invariably cut down on store cost and increase profitability. There are several businesses that are built and based mainly on mobile apps. 

5. Build brand awareness and recognition

It is important as a business to acclimatize your customers with your product and/or services. A mobile app is an effective tool for building brand awareness and recognition. The more you get your customers involved with your product/services via your mobile app, the more likely or inclined they will be to patronize it. This is called effective frequency in advertising.

For the purpose of description, mobile apps can likened to a blank billboard sign, it is available for you to do whatever you wish to it. But what you should aim at doing is creating an app that your customers will love but which comes with beautiful design and is well branded. As a rule of thumb hearing and/or seeing your brand at least 20 times is what will get your noticed.

6. Stand out from the competition

By offering mobile app development service in your business you are certain to stand out from the fray. This will delightfully surprise your customers, who will be blown away by your forward-thinking approach. Currently, mobile apps for small businesses is still rare and this is where you can make a difference and take a big leap. 

7. Cultivate customer loyalty

Mobile apps have the capacity of creating strong customer loyalty. The solution to this is to employ a marketing technique that can create a true and sincere connection with customers.

With the amount of noise out there; Facebook ads, coupons, flyers. email marketing etc, it is easy for businesses to lose hold on their customers. The immense amount of advertising out there can serve as a distraction for customers who can easily lose focus.