When it comes to evaluating the success of your user experience strategies, it's essential not to let personal bias and assumptions cloud your view. We'll start with some data testing tools and services, and end with a few super-helpful resources to help further your understanding.
However, in this post, we're going to focus on the web
design tools dedicated to testing your UX efforts. For more advice on crafting a successful strategy, take a look at our article revealing 10 steps to great UX testing.
1. Nielsen Norman Group
This UX blog offers a deep dive on methodology and understanding while also providing plenty of compiled reports and webinars. The group has standardised much of the industry by opening up its findings to the public while giving guidance to others in the same profession. It was actually Donald Norman, a co-founder of NN/g, that coined the term ‘user experience’ in the 1990s.
2. UX Booth
The ongoing content is easy to read like a blog post, while managing to be informative like an educational resource. Time for something a bit different. Learn about design systems, best practices, user testing, philosophy and even the business side of UX.
3. Hotjar
You can set up a chat-like widget for quick surveys, recruitment or general support. Sometimes you don’t need task-based remote screen recordings and you just want raw, anonymous data. If that sounds exciting, this tool is for you. You owe it to yourself to at least try this out. Capture feedback from standards like heatmaps and conversion funnels to feedback polls, surveys and anonymous screen recordings on your site.
4. UserZoom
If you use multiple solutions, it would definitely be worthwhile to look into consolidating everything into a tool like UserZoom. It also has the ability to test grouping expectations for navigation or categories (card sorting) among others. This is a more robust option for testers that have a firm grasp on what data they need and how to capture it.
5. Userbrain
Userbrain takes care of the rest by recruiting for you and sending you recordings, five to 15-minutes long, that you can watch any time. Userbrain attempts to streamline the user testing process for smaller teams or professionals that are just getting started with
UX testing. You can input a web URL and write a simple task. A great way to get your feet wet with UX testing.
6. UsabilityHub
It offers solutions for five-second tests, click tests, surveys, navigation tests and A/B preference tests. UsabilityHub’s key value proposition is 'Settle design debates with data'. You can’t beat that! This tool is a great alternative to more expensive remote user testing solutions on the market.
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