B2B Ecommerce Statistics

Digital methods of content marketing have replaced print ads and brochures, and B2B audiences are finding brands across many different channels. As many as 50% of B2B companies prefer blogging as a marketing strategy, while 40% look to sending email newsletters and creating social media content.

This is a 3% increase from last year, but should come as no surprise given that technology continues to grow and is an area of interest for many businesses. More than 30% of content demand comes from audiences in IT, followed by executives, HR, marketing and education.

B2B buyers expect various digital efforts from vendors, including:

• 44% are looking for an easy-to-use ROI calculator.
• 45% want personalized portal content.
• 33% want video chat options.
• 38% seek AR options.

According to a survey conducted by Isoline in 2019, 53% of B2B decision makers said video was the most useful form of content, followed closely by case studies. Video was also the top choice for the type of content most shared.

While the sales funnel was once very straightforward, now 90% of B2B buyers enter, exit and reenter the funnel at various points.

As much as 80% of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20% is based on the price or the actual offering.

Top B2B Ecommerce Trends for 2020

B2Bs have their work cut out for them this year. We've listed the top B2B ecommerce trends to master in order to see business success.

• Acceleration of online marketplaces.
• Demand for fast B2B order fulfillment.
• Adoption of B2B customer loyalty programs.
• Integration of systems for multi-channel selling.
• Companies are embracing B2B mobile commerce.
• Growing expectations of B2B customer personalization.
• Focus on new customer acquisition and user experience.